Designer: Flore Diana
#ISCREAM – SS/15 Collection
Inspired by intimate relationships, the #IScream collection wishes to express the constant rush and struggle of finding true, perfect love.
There are five prints found adorning the collection’s pieces, each suggesting the steps in a relationship: from the first butterflies to the bitter breakup. Each step has a name, expressed with a hashtag: #hello, #like, #love, #lost and #goodbye.
The whole concept is based on the multitude of feelings a person goes through the moment they fall in love.
The mix between the rose’s warm romance and the ice cream’s calculated, cold pragmatism comes to life with the help of mixed fabrics like slicker, veil, denim and lacquered leather.
“I love you more than ice cream
But I went uncontrolled.
I chopped you into pieces
Such beauty to behold.
I love you more than ice cream
Lies here will not be told.
You do not give me brain-freeze
You’re something to behold.”